Imagine building a 1000-piece puzzle with 2000 pieces. Oftentimes, a market research firm faces a similar problem: an abundant amount of data points, but only a few relevant to the query at hand. Ultimately, it is the research that will uncover the final connection. The logo illustrates this final bit with an icon of a speech-bubble/puzzle piece. An asymmetrical layout was used for the stationary to represent the multitude of data points one comes across during research.