Treviso is a collaboration between denim mills in Italy to produce superior-quality denim for high-end fashion brands. Although a majority of the denim will be cut, sewn and tailored into modern wear, the mills still come from a steadfast rural spirit. The logo combines a clean serif font for the initials with a silhouette of classic architecture in Treviso, Italy to produce a brand that echoes of the old world and new world.