With almost 300 exhibitors dominating over 675,000 square feet at the Javits Convention Center in New York, it isn't hard to imagine the challenge one faced to stand out at the Ad:Tech event on November 4-9, 2009. Multiple print materials were designed to attract and educate the attendees. The 2-page spread advertisement below (centerfold of ad:tech's brochure) used a blue gradient that was a modern step away from the logo's traditional blue. Coupled with translucent geometric shapes, this became the central visual theme for all the products, including coasters and signage. A booklet condensing the company's information providing a preview of services offered. All layouts were created in Illustrator to accommodate for easy resizing. In addition, four T-shirt designs were printed as giveaway swag at the event.

SWAG SHIRT DESIGNS FOR AD:TECH EVENT