Bubble tea is an addiction. For those who aren't familiar with what bubble tea is, it's primarily a sweetened drink with tapioca pearls in it. Varying from milky to fruity flavors, the mixture of sweet and chewy is unique and oftentimes as fulfilling as a meal. For the busy student who needs a quick sugary burst, LimeRed Teahouse is going to provide the distinctive beverage at University of Massachusetts Amherst.

Keeping true to the fun nature of bubble tea, LimeRed's identity features a customized handwriting-style font with a "limehouse" icon. To soften the strong contrast between the two elemental colors, green and red, the logo uses multiple shades of each color. The combination of droplets and out-of-the-line coloring emulates an upbeat, "bursting" personality for the brand. A mascot was also created for LimeRed to use on its collateral to educate those who are unfamiliar with bubble tea. The logo was hand-sketched, then vectorized in Illustrator.