As an active competition within a consulting course at Babson, students were asked to engineer a solution for a fictional airline suffering from fuel costs and other industry factors affecting their bottomline. Each 5-person group was to come up with a name and respective roles relevant to their solution. Although a graphical logo was not demanded, a branded set was designed to complete the group's presentation. The word "Periscope" was chosen to signify the ability to "dig deep and observe."