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Those who believe women have large shoe closets haven't peeked into one that belongs to sneaker head. Traffik, aka FooTraffik, is a boutique shop that supplies a "sneaker fix" by stocking rare and out-of-production sneakers--from the original Jordan's, to the Tiffany's, to the Coraline's, to about any sneaker that you can't find in an ordinary mall. The founders embody a "keep it moving" attitude that is emulated within the decor of their stores and the charity events they often host in Massachusetts. The images below give a peek of the culture they try to share. The shop celebrated their 1-year anniversary in June, 2010. The logo is comprised of a hand-sketched custom font, later converted into a vector. Connected letters provide a sense of constant flow while the inverted "f" forms the image of a traffic light. The brand is used within their store as well as their graphics shirts. |
  
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