Concept salons are concept salons for a reason--to be creative and cutting-edge. Emphasizing a vibrant and sleek attitude, the logo is built around the idea that when it comes time to grab the scissors, it's not going to be a one-size-fits-all solution. The accompanying icons represent the four categories of hair: curly, straight, wavy, and short. The logo allows for easy brand extensions (e.g. hair care products) with packaging that can be identified by the brand colors.